ASA is the largest and fastest growing fully financially self-sufficient microfinance institution in the world. The experiences of ASA's managerial dynamism and replication of its simple model have much to offer the diverse microfinance sector as it accommodates demand for quality financial services by the poor masses. ASA is confident that a financially viable microfinance sector that provides competitive financial services to its customers will be able to expand outreach at a pace similar to its own.

ASA is keenly aware that financial responsibility must be taken seriously if scarce resources are to stretch to significant numbers of poor.

The simplicity of ASA Model also allows for highly decentralized management and decision-making.

ASA's leadership has continued to redefine microfinance.

ASA envisions a microfinance sector that shares experiences and expertise at the global level to take full advantage of its diversity. Up--coming microfinance institutions are sure to add their own charisma and innovations, from which ASA will in turn benefit. At the local level, ASA sees competition among successful microfinance institutions and cooperation with other financial institutions as the catalyst for improved efficiency and outreach. Only a fully developed financial sector competing for customers at all levels of society will ensure that the poor have access to quality financial services. Therefore, ASA is not satisfied with its own brisk expansion alone, but is dedicated to contributing through various means to a financially viable microfinance sector that can afford to put the customers where they belong--first.


 | financial responsibility | decentralized management | leadership |